2026-07-06 00:03
The concept of screen tourism, where destinations gain popularity due to their representation in films and television, is reshaping travel patterns in Southeast Asia. As major films and series showcase the stunning locales of Indonesia—particularly Bali and Jakarta—travel interest in these areas is escalating rapidly. In 2026, projections indicate that regions featured in popular media will attract millions of additional visitors, adding considerable revenue to local economies.
Bali has long been a favorite among tourists, but its recent depiction in films has solidified its status as a must-visit destination. The island is expected to experience a visitor boom, with an increase of over 20% compared to previous years, largely attributed to its picturesque landscapes and vibrant culture. The local economy stands to benefit greatly from this influx, potentially creating thousands of jobs in hospitality and tourism.
Jakarta's growing reputation as a filming location for international series is drawing more travelers to Indonesia's bustling capital. The city is seeing an uptick in visitors, predicted to reach approximately 10 million annually by 2026. With increased investments in infrastructure and tourism services, Jakarta aims to provide a seamless experience for both leisure and business travelers.
Surabaya, often overlooked, is emerging as a cultural hub that boasts a rich heritage and a growing culinary scene. As screen tourism continues to thrive, Surabaya's unique attractions are set to capture the attention of travelers seeking authentic experiences. The city's projected visitor growth is approximately 15%, with local businesses eager to cater to this new wave of tourists.
The intrinsic value of local cultures in attracting tourists cannot be overstated. In Southeast Asia, the blend of modernity and tradition creates a unique visitor experience. Tourists are increasingly seeking destinations that offer cultural immersion, and regions like Bali, Jakarta, and Surabaya are perfectly positioned to deliver this. Whether through food, festivals, or local art, these areas present an ideal backdrop for travelers looking for more than just sun and sand.
As we approach 2026, the tourism landscape in Southeast Asia is ripe for transformation. Destination marketing and service providers must adapt to the evolving preferences of travelers, particularly as screen tourism gains prominence. With cities like Jakarta, Bali, and Surabaya leading the charge, the region is poised for a significant boom, attracting millions of tourists eager to explore its rich offerings. For travel agencies and businesses, staying ahead of these trends will be key to capitalizing on the opportunities that lie ahead.

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